The Prompt: Are your brand guidelines ready to deliver behaviour?
Sandra Peat spent 18 months researching how brands create meaning through behaviour. She tells us that most B2B companies are designing for a world that no longer exists.
The Prompt: AI, ACL tears and building stronger, more resilient brands
How do you future-proof your brand in an AI world? Senior writer Janelle Blasdel explores this question with a leap into skiing and a determination to never tear her ACL again.
The Prompt: AI; didn’t read. Why audiences are craving personality
As AI changes how people view content, how should writers adapt? Our senior writer, Charlotte, speaks to Alys Key, a business and tech journalist, about how – and when – to stand out from the machines.
The Prompt: Using AI to create a more accessible (and dynamic) digital future
Welcome back to The Prompt, a series tackling all the big questions about building B2B brands in an AI world.
The Prompt: What does AI think of your brand? And why does it matter?
The way people discover and experience brands is changing. Unlike traditional search where a range of responses appear, AI platforms give clear, authoritative answers.
The Prompt: Why brand matters more than ever in an AI world
Welcome to The Prompt, a series tackling all the big questions about building B2B brands in an AI world.
