Your brand matters more than ever in an AI world.
Building B2B brands.
Creating human connections.
We help B2B organisations find clarity, creativity and commercial focus in a world that never stands still.
We’re experts in brand strategy and creative communication. We go big on imagination and deep on technical insight, so we understand the potential of AI – and we know when you just can’t beat the human touch.
We’re experts in brand strategy and creative communication. We go big on imagination and deep on technical insight, so we understand the potential of AI – and we know when you just can’t beat the human touch.
We love a challenge. What have you got?
New campaign?
New website?
New brand?
Don't just refresh.
Reinvent.
Whatever business or marketing challenge you’re facing, we can face it with you.
In today’s dynamic business climate, you need a partner who can think quickly and creatively, turn your own instincts into viable strategic choices, and grasp the new opportunities technology throws up every day.
We’re The Frameworks: specialist B2B marketing agency and proudly employee-owned.
Our work
We combine strategy, creativity and technology to help businesses not just capitalise on opportunities, but grasp new ones. To reinvent – and tell their story to the world.

G42: Creating the blueprint for intelligent storytelling
Event experience
Inception: Unlocking invention through authenticity
Brand Strategy and Identity

Wates: Building a brand with care, legacy and leadership
Brand Strategy and Identity

Genius Sports: A brand campaign for a new world of sport
Brand Awareness Campaign

UST: A human connection
Campaign and Content Strategy
Reinventing possibilities for some of the world’s biggest B2B brands.
We’re in the business of imagination
In today’s climate of rapid transformation, imaginative businesses come out on top. Discover four powerful ways to embed imagination within your culture and processes.

Frame of Mind
We’re constantly challenging ourselves – and each other – to think beyond today’s accepted wisdom and define tomorrow’s.

The Prompt: Why brand matters more than ever in an AI world
Welcome to The Prompt, a series tackling all the big questions about building B2B brands in an AI world.

Why it pays to play in B2B
Games aren’t just for fun – they can shape a serious engagement strategy.