Show up and stand out

Learn more about Brand Proximity, a new managed service from The Frameworks that transforms LLM discoverability.

Most B2B buyers use AI to assess their options and guide their decisions. Visibility in these searches can make or break your brand. So why not turn the tools to your advantage?

We help B2B brands embrace the new world of AI discovery with Brand Proximity, an AI-powered managed service. We’ll show you exactly how you show up in AI search – then improve it, so you can get closer to your audience with answers that speak to real human needs.

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94%
94% of B2B buyers use AI during their decision-making process.
Forrester, Buyers’ Journey Survey 2025 / State of Business Buying 2026
2x
Twice as many buyers name generative AI as their most meaningful source of information.
Forrester, Buyers’ Journey Survey 2025
69%
69% of buyers chose a different vendor than they planned because AI recommended it. One in three chose a vendor they had never heard of.
G2, The Answer Economy, 2026

Establish the supply

Get the right story, evidence and expertise in front of the right people.

We can help you understand the knowledge you already have in your content ecosystem, identify the subjects and ideas that matter, and use AI to group it into a connected, authoritative body of knowledge.

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Understand the demand

Go beyond personas to understand what your audience is really asking.

We build an interactive representation of the people, challenges and conversations that matter to your brand. This will help you understand their motivations and triggers and make more meaningful connections.

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Create AI-ready content

Create the content AI needs to see without losing your human touch.

We bring together a precise understanding of what your audience is asking with smart ways to surface your expertise, automatically generating webpages that get AI’s attention while connecting deeply with your customers.

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See what Brand Proximity could do for your business today

Request your free report and 30 min consultation digging into what your buyers are actually looking for and whether your brand shows up with the content they need.

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Our latest AI thinking

Two bold lowercase letters, n and e, in dark gray on a cream background, with a large red-orange circle behind the e.

The Prompt: The art of AEO: are you part of the conversation?

Answer engine optimisation (AEO) isn’t about gaming AI search or mangling your website to suit machines. It’s about creating an honest, authoritative version of your expertise that an LLM can actually use.

Louise Sheeran, Content Director

Heavily blurred photo of a crowd of people, with warm amber light streaks and smeared faces against deep shadows.

The Prompt: Your audience isn’t a persona. It’s a moving target.

The supply of brand knowledge is changing – but so is the demand. Brands must understand the evolving questions, needs and cares of the people they want to get close to.

Louise Sheeran, Content Director

See all thinking ↗