Sony TEOS
Building a smart, hard-working brand for solutions that drive productivity in the modern workplace




Today’s agile workplaces demand the seamless integration of services and intuitive management tools to keep things running smoothly. Enter Sony TEOS – a family of intelligent workspace solutions designed to meet these needs.
The TEOS suite had some needs of its own that were right up our street. Recognising the potential for this B2B offer, Sony asked us to build a solid messaging and visual framework around the TEOS brand.
“The Frameworks is one of the best agencies we’ve worked with since I joined Sony. The team is professional, really understands our objectives and provides excellent work. We have never been disappointed so far, on either copy or design.
Working with them has definitely been a step up at every level: brand identity, collateral, brochures etc. Without any doubt, the quality the team delivered for our Sony TEOS solutions has been one of our key success factors. But one of the biggest upsides is the low number of review and revisions required, increasing our overall productivity.”
Thomas Issa, Europe Corporate & Education Solutions Manager, Sony Professional Europe
So we looked at the changing nature of today’s workplaces, exploring the way colleagues interact, how spaces are organised and the role technology plays in so much of the working day. We recognised that smarter work spaces aren’t just nice to work in; they make solid economic sense thanks to their ability to unlock creativity, productivity and collaboration.
Based on these insights, we developed a strong, professional look and feel for the brand and its communications. Inspired, in part, by isometric representations of working environments, the visual style had a distinct dynamism that matched the fluid functionality of the Sony TEOS suite. We wove this identity through the brand’s key assets and touch points, including PowerPoint templates, product brochures and splash-screens.




Yokogawa: building a brand – precisely
Yokogawa
How do you reinvigorate engineers' pride in their contribution to sustainable innovation? Precisely


Yokogawa’s test and measurement business lives by one abiding belief: that reliable, precise measurement is fundamental to mankind’s ability to deliver successful and sustainable innovation.
With that in mind, we unequivocally positioned Yokogawa as the home of people who make precision – The Precision Makers.
The new brand doesn’t only champion precision in its visual application; it also personalises the business, elevating Yokogawa Test & Measurement from a supplier of technical instrumentation to partners and trusted advisers to designers and engineers everywhere.
Crucially, Yokogawa Test & Measurement needed its global employees to buy into the new identity. So we created a stirring brand film and rolled out a global brand education roadshow. The latter, delivered in six regions globally, premiered the new film and fostered a sense of belonging and pride in the brand.
With an inspiring speech from Yokogawa Test & Measurement’s president on the future direction of the company and inspiring ideas on ways to build the brand from the hundreds of employees that attended, Yokogawa T&M got precisely the reaction it wanted.






