New campaign?

New website?

New brand?

Don't just refresh.

Reinvent.

Whatever business or marketing challenge you’re facing, we can face it with you.
In today’s dynamic business climate, you need a partner who can think quickly and creatively, turn your own instincts into viable strategic choices, and grasp the new opportunities technology throws up every day.
Welcome to The Frameworks:

The home of B2B reinvention.
Get to know us better

Our work

For more than 30 years, we’ve combined strategy, creativity and technology as we challenge businesses to not just capitalise on opportunities, but identify new ones. To reinvent the way they face the future – and the way they tell that story to the world.
Explore our work
Reinventing possibilities for some of the world’s biggest B2B brands.
Find out how

Frame of Mind

We’re constantly challenging ourselves – and each other – to think beyond today’s accepted wisdom and define tomorrow’s.
Read our blog

Me Now: The two Ellies

Ellie Hennessey
Culture
20
/
11
/
24

“Me now” is our series of women talking to women about being in the creative industries today. Ellie Downs, Senior Account Manager, and Ellie Hennessey, Insights Lead, talk about the joy of variety and why reading widely is vital for coming up with good ideas.

Powered by imagination: how I’m making stock imagery creative with AI

David Alexander
Creative
05
/
11
/
24

If you can think of an image, you can conjure it up with AI. Our Creative Director, David Alexander, explains how he is letting his imagination run wild.