If we look at it this way…
Dassault Systèmes was ranked the second highest software business in the 2014 Most Innovative Companies list from Forbes. But it hasn’t always been that way.
- Analytics + Insight
- Brand strategy
- Internal brand engagement
Three years ago, Dassault Systèmes had little brand recognition outside its traditional markets of design and engineering. With big new ambitions that would see the company competing with more mainstream business software houses, we needed a big idea to match.
The 3DEXPERIENCE platform at the heart of the Dassault Systèmes proposition helps different people within a business – technical and non-technical alike – work together on new ideas and truly understand their consequences. Effectively, the 3DEXPERIENCE platform gives businesses the chance to navigate future possibilities.
Our idea was simple but powerful. We realised that two short words that eloquently captured the idea of innovation (“IF”) and collaboration (“WE”) also formed the beginning of the questions and statements that kick off most discussions about where a business might go in the future. The “IF WE” campaign was born.
This simple idea sparked a major global advertising campaign – including high-impact advertising across TV, out-of-home, print and digital – that was both memorable and appropriate: we like to think that asking the right questions is one thing we’re particularly good at.