Lawrence leads the business side of the agency. He can put his expert knowledge of global branding down to the many years he’s spent working across the world: from Japan and India to Germany and France. A Brit now enjoying his third long-term stint in the US, he’s previously held senior management and marketing positions with Tata Group, INCAT and Logica and has forged a successful, 20-year relationship with IBM.
When Lawrence isn’t working (which isn’t very often), he’s an avid skier, snowboarder and tennis player, typically finding a way to inject a bit of competition into all his sporting antics. He also has a penchant for good food and fine wines – particularly those produced in California’s Napa Valley. However, rumours that his competitive streak could lead to him opening his own vineyard remain unconfirmed.